Introduction
This document represents a Quote Form Query String Contact Information specification that All Web Leads, Inc. (referred to hereafter as AWL) makes available to potential Affiliates that are interested in passing contact information in addition to traffic redirects. This specification is intended to be implemented and hosted by AWL Affiliates within their own data center environments.
All Web Leads, Inc. Partner Contact Information
| Company Address: | Business Contact: | Technical Contacts: |
|---|---|---|
| All Web Leads, Inc. 7300 FM 2222 Bldg 2, Ste 100 Austin, TX 78730 Office: (888) 522-7355 |
Affiliate Managers trafficaffiliate@allwebleads.com |
Operations Team onlineops@allwebleads.com |
Technical Requirements
All data should be sent via standard HTTP GET over SSL/TLS (HTTPS).
All values being passed shall be URL Encoded in UTF-8. Especially field values containing spaces and fields such as firstname and lastname.
When using an HTML form to submit these values, the web browser will automatically encode them. Please see usage examples below
Technical Specification
This section describes the URLs for AWL's quote forms and the supported query string parameters available for posting pre-populated information into the forms.
Quote Form URLs
AWL Quote Form links take the following general form:
https://quote.usinsuranceonline.com/launch?quoteType=<quote-type>&refID=<ref-id>&refCampaign=<ref-campaign>&kw=<keyword>
The following Insurance-specific Quote Forms are supported:
Insurance/Lead Type |
URL |
|---|---|
Auto |
https://quote.usinsuranceonline.com/launch?quoteType=AUT&refID=<ref-id>&refCampaign=XXX&kw=YYY |
Health |
https://quote.usinsuranceonline.com/launch?quoteType=HEA&refID=<ref-id>&refCampaign=XXX&kw=YYY |
Life |
https://quote.usinsuranceonline.com/launch?quoteType=LIF&refID=<ref-id>&refCampaign=XXX&kw=YYY |
Home |
https://quote.usinsuranceonline.com/launch?quoteType=HOM&refID=<ref-id>&refCampaign=XXX&kw=YYY |
Long Term Care |
https://quote.usinsuranceonline.com/launch?quoteType=LTC&refID=<ref-id>&refCampaign=XXX&kw=YYY |
Renters |
https://quote.usinsuranceonline.com/launch?quoteType=REN&refID=<ref-id>&refCampaign=XXX&kw=YYY |
Commercial Auto |
https://quote.usinsuranceonline.com/launch?quoteType=CAU&refID=<ref-id>&refCampaign=XXX&kw=YYY |
Business |
https://quote.usinsuranceonline.com/launch?quoteType=BIZ&refID=<ref-id>&refCampaign=XXX&kw=YYY |
Annuity |
https://quote.usinsuranceonline.com/launch?quoteType=ANN&refID=<ref-id>&refCampaign=XXX&kw=YYY |
Disability |
https://quote.usinsuranceonline.com/launch?quoteType=DIS&refID=<ref-id>&refCampaign=XXX&kw=YYY |
Supported Parameters
The supported a parameters are a subset of the lead data collected by the AWL quote forms. Not all of the fields on the forms can be pre-populated. Only the main contact information and in some cases the consumer's current insurance information can be pre-populated using these query string parameters.
The following tables list the support query-string parameters that can be passed to AWL's quote form pages. (All field values should be treated as case-sensitive and passed to the web service exactly as listed below.) Some of these field values may contain characters that have a special meaning in URLs. Be careful of spaces, "@" symbols, and other punctuation/special characters. As mentioned previously, URL query string values must be encoded properly.
Quote Form Insurance Type (quoteType) Parameters
quoteType Param |
Insurance/Lead Type |
|---|---|
AUT |
Auto |
HEA |
Health |
LIF |
Life |
HOM |
Home |
LTC |
Long Term Care |
REN |
Renters |
CAU |
Commercial Auto |
BIZ |
Business |
ANN |
Annuity |
DIS |
Disability |
Affiliate Tracking Fields
Query String Parameter |
Required |
Description |
|---|---|---|
quoteType |
Required |
Identifies the Quote Form to display. See above for supported values. |
refID |
Required |
Affiliate tracking code, provided by All Web Leads identifying you as an affiliate. |
refCampaign |
Optional |
Internal tracking where you pass source ID. |
kw |
Optional |
Affiliate tracking, can be used for sub-source identification and reporting. |
Contact Information Fields
Field |
Data Type (size) |
Required |
Description |
|---|---|---|---|
firstname |
VARCHAR (50) |
Yes |
Primary contact first name |
lastname |
VARCHAR (50) |
Yes |
Primary contact last name |
VARCHAR (255) |
Yes |
Primary contact email address |
|
address |
VARCHAR (255) |
Yes |
Primary contact street address |
city |
VARCHAR (255) |
No |
Primary contact city address |
statecode |
CHAR(2) |
No |
Primary contact two-character state abbrev |
zipcode |
VARCHAR(50) |
Yes |
Primary contact zip code |
phone |
VARCHAR(10) |
Yes |
Primary contact day-time phone number |
eveningphone |
VARCHAR(255) |
No |
Primary contact evening phone number |
phoneext |
VARCHAR(10) |
No |
Primary contact day-time phone extension |
eveningphoneext |
VARCHAR(10) |
No |
Primary contact evening phone extension |
fax |
VARHCAR(10) |
No |
Primary contact fax for business leads |
faxext |
VARHCAR(10) |
No |
Primacy contact fax extension for business leads |
Insurance Coverage Fields
In addition to basic contact information, the following fields related to the consumer's current insurance coverage are also available for our Auto, Health, Home, Life, and Renters quote forms.
Field |
Data Type (size) |
Required |
Description |
|---|---|---|---|
currentlyinsured |
INT(1) |
No |
Primary contact is current insured |
insuranceprovider |
VARCHAR(255) |
No |
Primary contact insurance provider |
insuredperiod |
INT(2) |
No |
Primary contact insurance coverage period |
insuredexpiration |
DATE() |
No |
Primary contact insurance coverage expiration date |
Possible Values for insuredperiod are listed in the table below:
Insured Period |
Numeric Code |
|---|---|
Less than 6 months |
1 |
More than 6 months |
2 |
More than 1 year |
3 |
More than 18 months |
4 |
More than 2 years |
5 |
More than 3 years |
6 |
More than 4 years |
7 |
More than 5 years |
8 |
More than 6 years |
9 |
More than 7 years |
10 |
More than 8 years |
11 |
More than 9 years |
12 |
More than 10 years |
13 |
Expected Quote Form Behavior
When proper values are passed via the query string, the appropriate corresponding field items will be populated. If there is any problem with formatting or missing/invalid mappings for fields, the passed information will simply be ignored.
Examples
This section is intended to provide guidance for how to use the supposed query string parameters.
Sample Query String Parameters
Query String Parameter Examples
Any combination of the query string parameters may be used (see the descriptions in section 2.2 for more details). Following are two examples:
?firstname=John&lastname=Doe&address=7801%20N.%20Capital%20of%20Texas%20Highway&phone=8885227355&eveningphone=5123497910&email=john.doe%40allwebleads.com&zipcode=78759¤tlyinsured=1&insuranceprovider=12&insuredperiod=4&insuredexpiration=2010-08-04
?firstname=John&lastname=Doe&address=7801%20N.%20Capital%20of%20Texas%20Highway&phone=8885227355&eveningphone=5123497910&email=john.doe%40allwebleads.com&city=Austin&statecode=TX&zipcode=78750¤tlyinsured=1&insuranceprovider=12&insuredperiod=4&insuredexpiration=2010-08-04
These parameters are in addition to any parameters that you are already passing to our URL, such as affiliate partner ID (refID), tracking code (refCampaign), and affiliate partner idsubsource/keyword (kw).
Example of fully formed URL
The query string parameters are then appended onto the quote form URL. For example, the follow submits both contact and current insurance information to AWL's health quote form:
Sample Form Submission
As mentioned previously it is possible to use an HTML form to submit these values to AWL's quote forms. The following HTML Form Element will load the same values into AWL's health quote form as the example above.
<form action="https://quote.usinsuranceonline.com/launch?quoteType=HEA&refID=<ref-id>&refCampaign=XXX&kw=YYY" method="post">
<input type="hidden" name="firstname" value="John"/>
<input type="hidden" name="lastname" value="Doe"/>
<input type="hidden" name="address" value="7801 N. Capital of Texas Highway"/>
<input type="hidden" name="phone" value="8885227355"/>
<input type="hidden" name="eveningphone" value="5123497910"/>
<input type="hidden" name="email" value="john.doe@allwebleads.com"/>
<input type="hidden" name="city" value="Austin"/>
<input type="hidden" name="statecode" value="TX"/>
<input type="hidden" name="zipcode" value="78750"/>
<input type="hidden" name="currentlyinsured" value="1"/>
<input type="hidden" name="insuranceprovider" value="12"/>
<input type="hidden" name="insuredperiod" value="4"/>
<input type="hidden" name="insuredexpiration" value="2010-08-04"/>
<input type="hidden" name="refID" value="12345"/>
<input type="hidden" name="refCampaign" value="trackingcode"/>
</form>
The values in the HTML code are not URL-encoded. That is because when the form is submitted, the browser encodes these values automatically. If you were to encode these values, they would not work correctly.
Appendix A – Supported Insurance Providers
The following table shows which insurance providers you can pass to our quote forms, and to which quote types they can be applied.
Name |
Code |
|---|---|
Other / My Company Is Not Listed |
1 |
AAA Insurance |
2 |
AETNA |
3 |
AIG |
4 |
AIU Insurance |
5 |
Allied |
7 |
Allstate Insurance |
10 |
American Alliance Insurance |
11 |
American Automobile Insurance |
12 |
American Casualty |
13 |
American Deposit Insurance |
14 |
American Direct Business Insurance |
15 |
American Empire Insurance |
16 |
American Family Insurance |
17 |
American Family Mutual |
18 |
American Financial |
19 |
American Home Assurance |
20 |
American Insurance |
21 |
American International Ins |
22 |
American International Pacific |
23 |
American International South |
24 |
American Manufacturers |
25 |
American Mayflower Insurance |
26 |
American Motorists Insurance |
27 |
American National Insurance |
28 |
American Premier Insurance |
29 |
American Protection Insurance |
30 |
American Service Insurance |
31 |
American Skyline Insurance Company |
32 |
American Spirit Insurance |
33 |
American Standard Insurance - OH |
34 |
American Standard Insurance - WI |
35 |
Amica Insurance |
36 |
Associated Indemnity |
37 |
Atlanta Casualty |
38 |
Atlantic Indemnity |
39 |
Blue Cross Blue Shield |
40 |
Cal Farm Insurance |
41 |
California State Automobile Association |
42 |
Chubb |
43 |
Clarendon American Insurance |
44 |
Clarendon National Insurance |
45 |
CNA |
46 |
Colonial Insurance |
47 |
Continental Casualty |
48 |
Continental Divide Insurance |
49 |
Continental Insurance |
50 |
Cotton States Insurance |
51 |
Country Insurance & Financial Services |
52 |
Dairyland County Mutual Co of TX |
53 |
Dairyland Insurance |
54 |
Electric Insurance |
56 |
Erie Insurance |
57 |
Farm Bureau Insurance |
61 |
Farmers Insurance |
62 |
Fire & Casualty Insurance Co of CT |
65 |
Fireman's Fund |
66 |
Geico Casualty |
67 |
Geico General Insurance |
68 |
Geico Indemnity |
69 |
Golden Rule Insurance |
70 |
Government Employees Insurance |
71 |
Great American Insurance |
72 |
Guaranty National Insurance |
73 |
Hanover Lloyd's Insurance Company |
74 |
Hartford Insurance |
75 |
Health Plus of America |
82 |
IFA Auto Insurance |
83 |
IGF Insurance |
84 |
Infinity Insurance |
85 |
Infinity National Insurance |
86 |
Infinity Select Insurance |
87 |
Integon |
88 |
Kaiser Permanente |
89 |
Kemper |
90 |
Kemper Lloyds Insurance |
91 |
Landmark American Insurance |
92 |
Leader National Insurance |
93 |
Leader Preferred Insurance |
94 |
Leader Specialty Insurance |
95 |
Liberty National |
96 |
Liberty Mutual Fire Insurance |
97 |
Liberty Mutual Insurance |
98 |
Liberty Northwest Insurance |
99 |
Lumbermens Mutual |
100 |
Mass Mutual |
101 |
Healthmarkets |
102 |
Metropolitan Insurance Co. |
103 |
Mid Century Insurance |
104 |
Mid-Continent Casualty |
105 |
Middlesex Insurance |
106 |
MSI Insurance |
107 |
Mutual of New York |
108 |
Mutual Of Omaha |
109 |
National Ben Franklin Insurance |
111 |
National Casualty |
112 |
National Continental Insurance |
113 |
National Fire Insurance Company of Hartford |
114 |
National Health Insurance |
115 |
National Indemnity |
116 |
National Union Fire Insurance of LA |
117 |
National Union Fire Insurance of PA |
118 |
Nationwide Insurance |
119 |
New York Life Insurance |
123 |
Northwestern Mutual Life |
124 |
Northwestern Pacific Indemnity |
125 |
Omni Indemnity |
126 |
Omni Insurance |
127 |
Orion Insurance |
128 |
Pacific Indemnity |
129 |
Pacific Insurance |
130 |
Pafco General Insurance |
131 |
Patriot General Insurance |
132 |
Peak Property & Casualty Insurance |
133 |
Progressive |
134 |
Progressive Auto Pro |
135 |
Prudential Insurance Co. |
136 |
Reliance Insurance |
137 |
Reliance National Indemnity |
138 |
Reliance National Insurance |
139 |
Republic Indemnity |
140 |
SAFECO |
141 |
Safeway Insurance |
142 |
Security Insurance Co of Hartford |
146 |
Security National Insurance Co of FL |
147 |
Sentinel Insurance |
148 |
Sentry Insurance a Mutual Company |
149 |
Sentry Insurance Group |
150 |
Shelter Insurance Co. |
151 |
St. Paul |
152 |
St. Paul Fire & Marine |
153 |
St. Paul Insurance |
154 |
Standard Fire Insurance Company |
155 |
State & County Mutual Fire Insurance |
156 |
State Farm Insurance |
161 |
State National Insurance |
164 |
Superior American Insurance |
165 |
Superior Guaranty Insurance |
166 |
Superior Insurance |
167 |
TICO Insurance |
168 |
TIG Countrywide Insurance |
169 |
Travelers Indemnity |
170 |
Travelers Insurance Company |
171 |
Travelers/Primerica Insurance |
172 |
Tri-State Consumer Insurance |
173 |
Twin City Fire Insurance |
174 |
United Pacific Insurance |
175 |
United Security |
176 |
United Services Automobile Association |
177 |
USAA Casualty Insurance |
178 |
USAA General Indemnity |
179 |
USF&G |
180 |
Viking County Mutual Insurance |
181 |
Viking Insurance Co of WI |
182 |
Windsor Insurance |
183 |
Fortis Insurance |
184 |
Unicare |
185 |
Grange Mutual |
186 |
United HealthCare |
187 |
American Republic Insurance |
188 |
United American Insurance |
189 |
Mid-West National Life Ins. |
190 |
Bankers Life and Casualty |
191 |
Humana |
192 |
Aflac |
193 |
Assurant |
194 |
Alfa Insurance |
195 |
Blue Cross |
196 |
Blue Shield |
197 |
Zurich Insurance |
198 |
Esurance |
199 |
Health Net |
200 |
PacifiCare |
201 |
Eastwood Insurance |
202 |
Unitrin Direct |
203 |
Germania Insurance |
204 |
Metlife Insurance |
205 |
Mercury Insurance |
206 |
Time Insurance |
207 |
Response Insurance |
208 |
Monument Life Insurance Co |
209 |
UandIWin |
210 |
Allianz |
211 |
Amerus |
212 |
F&G Life |
213 |
Investors Life |
214 |
Aviva |
215 |
John Hancock |
216 |
The Annexus Group |
217 |
Fort Dearborn Life |
218 |
American Equity |
219 |
American Community |
220 |
Foremost |
221 |
Florida-Insurance |
222 |
Modern Woodmen of America |
223 |
CIGNA |
224 |
Celtic Insurance |
225 |
LifeWise Health Plan |
226 |
Oxford Health Plans |
227 |
Tufts Health Plan |
228 |
Vista Health Plan |
229 |
Western Southern Financial |
230 |
Monumental Life Insurance |
231 |
Genworth Financial |
232 |
Midland National Life |
233 |
AXA Advisors |
234 |
Auto Club Insurance Company |
235 |
Citizens |
236 |
CSE Insurance Group |
237 |
Insurance Insight |
238 |
Western Mutual |
239 |
Countrywide Insurance |
240 |
Titan |
241 |
American Insurance Organization |
242 |
The Woodlands Financial Group |
243 |
Your Health Insurance Agency |
244 |
Trilogy |
245 |
NAAB |
246 |
Gorilla Term Inc. |
247 |
Answer Financial |
248 |
ING |
249 |
Nacolah |
250 |
Sammons Insurance |
251 |
Senior Healthcare Consultants |
252 |
InSphere |
253 |
US Health |
254 |
Physicians Mutual Ins. |
255 |
AIS |
256 |
Pacific Benefits Group |
257 |
Poliseek |
258 |
Care One |
259 |
La West Insurance |
260 |
Sunset Plaza Ins |
261 |
Security Health Advisors |
262 |
Freedom Health |
263 |
Incorporated Insurance Services |
264 |
Great American Senior Benefits |
265 |
Integrity First Consulting |
266 |
USABG |
267 |
Insurance Care Direct |
268 |
High Point |
269 |
Healthspring |
270 |
Premier Online Insurance Service Center |
271 |
NASE Care |
272 |
Core Value |
273 |
Markel |
274 |
Gartner-Maher |
275 |
State Farm Coop |
276 |
Select Choice Advisors |
277 |
First Financial Insurance Group |
278 |
State Farm Unlimited |
279 |
Real Time Health Quotes |
280 |
21st Century Insurance |
281 |
Atlantis Health Plan |
282 |
Alliance and Associates |
283 |
Arrowpoint |
284 |
State Farm Corporate |
285 |
Healthcare Solutions Team |
286 |
Health Choice One |
287 |
United Health Alliance |
288 |
Elephant Insurance |
289 |
Coverdell Shared |
290 |
PJP Agency |
291 |
USA Benefits |
292 |
Matrix Direct |
293 |
eHealthInsurance |
294 |
eFinancial |
295 |
Anthem |
296 |
High Point Insurance |
297 |
Health Lead System |
298 |
Sentinel Casualty |
299 |
Adurakane Insurance |
300 |
Daman Associates |
301 |
SelectQuote |
302 |
Design Benefit Plans |
303 |
Pacific Crest Services |
304 |